January 2023

A Historical movement for ENEOS brand promotion in Middle East.ENEOS has partnered with Federal Trading and Contracting Co. W.L.L (FTC-Kuwait) owned by AL-SHAYA & AL-SAGAR Group since 2016 onwards to distribute ENEOS brand in Kuwait market. Since inception, the team has taken the brand to the entire geography of Kuwait to many major B2B and B2C customers through shear hard work and innovative marketing and sales strategies. Way forward, ENEOS has tied-up through the group with Kuwait Automotive Imports Co. W.L.L, Service Centre having a dealership of MAZDA, PEUGEOT, GEELY, EICHER and IVECO as a lubricant service provider. ENEOS has inspired the business partner through best quality and service. As a next step to reach out to the consumer, ENEOS has joined hands with KAICO and took part in the mega event “MAZDA SERVICE DRIVE” organized on the 5th and 6th May 2018. On those 2 days, around 200 customers were benefited with attractive special discount for their vehicle service. They also actively interacted with ENEOS senior officials to understand about the lubricant basics / spec’s and ENEOS performance and benefits through a visual manual. Everyone felt the interactive session was very useful to understand about lubricants and expressed their happiness using ENEOS brand in their vehicles. The grand event was covered by 6 national newspapers and by an Asia regional media channel.ENEOS looks forward for more excitements to come.

ENMA arranged a reward trip to Kenya (Masai Mara Safari) for those distributors who achieved 2017 Sales Target. Distributors from Kuwait, Lebanon and UAE got a chance to avail this reward Trip. Reward Trip was scheduled for three nights and four days. All the participants enjoyed wild animals while game drive for whole day and had lunch in the middle of jungle. Participants met local tribe who gave us warm welcome by performing their cultural welcome dance and briefed us about their culture. This was a wonderful and memorable trip. All the participants had great time and enjoyed trip.

ENEOS Meddle East & Africa FZE (ENMA) held 3rd ENEOS Distributor’s Seminar at Fairmont Beach Resort, Fujairah, UAE on February 8th 2018. Mr. Yasuhiro Kawasaki, General Manager of Lubricants Sales Department was the chief guest from JX headquarter, accompanied by Takayuki Utsumi, Managing Director and Iso Hironori, General Manager of NOEMA received the ENEOS distributors from all over GCC. The seminar was attended by ENEOS distributors of GCC. Mr. Shajo Varghese (Sales) from Mohsin Haider Darwish LLC (Oman), Mr. Agin Purayil (Asst. Sales Manager) from General Automotive Services Co. LLC (Bahrain), Mr. Muhammad Farrukh (Operations Manager) and Mr. Taj Muhammad Khan (Sales) from Assurance General Trading LLC (UAE), Mr. Roshan Shetty (Service Manager) from General Tyres and Accessories LTD (KSA), Mr. Nabil Al Zaim (GM) from Al Zaim Trade & Industry (Lebanon) and Mr. Biju Ramachandran Nair (Divisional Manager) from Federal General Trading & Cont. Co. WLL (Kuwait). Joint distributor’s seminar provided good plat form to all distributors to share their ENEOS experiences and discuss current activities in their respective market and distributors also shared their views for 2018 ENEOS business growth. Mohsin Haider Darwish LLC (Oman) was awarded for achieving 2017 highest sales volume achievement. Federal General Trading & Cont. Co. WLL (Kuwait) and Assurance General Trading LLC (UAE) received an award for best sales volume in GCC for the year of 2017. On the second day, 9th of February all the distributors and NOEMA team enjoyed water activity where all the members joined and spend great time together.

ENEOS Middle East & Africa FZE (ENMA) held 2nd ENEOS Distributor’s Seminar at Shangri-La Barr Al Jissah Resort & Spa, Muscat, Sultanate of Oman, on January 26th 2017. Mr. Yasuhiro Kawasaki, General Manager of Lubricants Sales Department was the chief guest from ENEOS headquarter, accompanied by Takayuki Utsumi, Managing Director and Teruhiko Suzuki, General Manager of ENMA received the ENEOS distributors from all over GCC. The seminar was attended by ENEOS distributors of GCC. Mr. Deepak Pothula (GM) from Mohsin Haider Darwish LLC (Oman), Mr. Syed Waseem (Sales) from United Co-operation General Trading (Qatar), Mr. Sameer (Country Manager) from General Automotive Services Co. LLC (Bahrain), Mr. Syed Ruhul (Managing Partner) and Ms. Maggie Bungcasan from Assurance General Trading LLC (UAE), Mr. Paul Carrington (GM) and Mr. Brian Wright (BM) from General automotive (KSA), Mr. Nabil Al Zaim (GM) from Al Zaim Trade & Industry (Lebanon). It was a good flat form for all the ENEOS distributors to gather and exchange their current activities of their respective market to enhance ENEOS business in this region. Mohsin Haider Darwish LLC (Oman) was awarded for achieving Sell-In and Sell-Out volume target achievement. Unite Co-Operation General Trading (Qatar) received an award for highest Sell-In and Sell-Out volume in GCC for the year of 2016.The event was very successful and motivating all the distributors to plan and work to meet 2017’s Sales Target.